6 Useful Information for Managing Real Estate Contacts

As a real estate agent, you will (and should) have lots of contacts and information which can help you in your business. In fact, this information is the foundation of a successful real estate business. This is why it is important to take care of this wealth of information that is at your fingertips. It has to be organized and used properly in order to gain the full benefits. Having this information is one thing but you need to use it to maximize its potential, so let’s have a look at what can be achieved with real estate CRM.

1. Birthdays & Anniversaries

With the information in your database, it will be able to prompt you when the time comes when a client or past client has a birthday or an anniversary on the date they moved in. Sending them a message wishing them a Happy Birthday or anniversary is a classy touch, one that they will truly appreciate. This is what separates you from the rest of the agents.

2. Newsletter

Sending your potential, current and past clients a newsletter packed with helpful and informative topics all in one place makes it convenient for them. Always offer quality information to help them and not yourself. This should not be seen as making a sale. The sale and recommendations will come.

3. Complete Organization

You need to organize your database completely because you have control over it and it also gives you the control. Your real estate contact management software takes care of the rest. Whenever key dates or activities are coming up, you get reminders, so you stay on top of things. Your ‘to-do’ list prompts you and you take care of it right away. Clients will appreciate your organization and smooth operation.

4. Relevant Phone Calls

You obviously need to make calls and keep in contact with clients and leads. The beauty of this software program is, each time you make contact with someone, you will (or should be) recording down everything relevant so that you have a permanent record, one which you can refer back to, which gives your next call to them even more relevance. So, whenever you are contacting them, it won’t be for something unrelated but it will be of relevance to them and also for you.

5. Drip Email

You should be taking advantage of drip email to try and convert your leads into customers. The process is automated and in fact, you do not even have to write your own emails (if that is what you are worried about). You can have cleverly written emails (all done for you) and send out the appropriate ones so it actually looks tailored for specific recipients. You can also customize these.

6. Capture Website Leads

You should have a website, if not, seriously consider getting one. When visitors come by, you should be able to capture their information and this information should go into your contact management system automatically. Each time a new lead comes in, you will be notified immediately. It is that simple and yet very powerful.

Real estate contact management can simplify so many processes making your life easier and yet, it can also make you more successful in your business and it can help you stay on top of your game always.