6 Low-Cost Promotional Products Your Business Can Afford

Promotional merchandise can be very helpful in boosting brand awareness and strengthening your business’s marketing strategy. By providing promotional products to potential or current customers, it gives you the opportunity to keep your logo or brand fresh in the consumers’ minds, creating trust and top-of-mind awareness.

The average promotional item stays with a customer for around four years, and that keeps your name at the forefront of their minds all the time, making it a cost-effective long-term advertising strategy.

Here are a few low-cost ideas for your promotional merchandise that you may want to consider:

1. Pens

Pens are the most commonly used piece of promotional merchandise. Most larger businesses have their own branded pens to hand out to customers. These can be bought for a very low price in bulk and can have mass reach over the intended market.

They also last for a long time and, if they are on a customer’s desk, they can create brand recognition for anyone who walks into the office, effectively expanding your reach.

2. Fridge Magnets

Fridge magnets can be mass produced at a low cost and can be a long-term worthwhile investment as the recipient may keep the magnet for many years. Not only that, but by being kept on a fridge, the magnet and your brand may be the first thing they see every morning and the last thing they see at night. It also means that when the recipient has guests round, your business name is being advertised by the magnet in their home to several others as well.

3. Keyrings

Keyrings are another example of a promotional item that can be mass produced at a low cost and stays with the customer for a long time. Every time the recipient opens their front door or uses their car, they will see your brand name. In fact, your brand name will help them to recognize and find their set of keys. This means that the image becomes a permanent fixture in their minds and the logo becomes recognized by friends and colleagues as well.

4. Coasters

Many people use coasters as an everyday item as hot drinks are consumed so regularly. Whether in an office or home environment, coasters are always needed. Putting your brand name on coasters and distributing them in places suitable to reach your target market audience is a cheap and far-reaching way of advertising in a cost-effective manner.

5. Tote Bags

Most customers are impressed and pleased with a company’s generosity when they receive a free tote bag. Cotton bags are so handy these days, not only for shopping but for carrying around items from place to place on a day-to-day basis. You will create a great reputation for helping the environment while providing potential and current customers with a very useful item they can use every day by investing in this promotional item.

Having your name on the outside is again advertising to everybody who sees it, and your brand will become more recognizable over time.

6. Stress Balls

In this modern day when everybody seems to be stressed, what better way to help and impress your audience than providing them with their very own stress balls? Not only will this make a great impression that you are a thoughtful and caring business, but it will be clear to consumers that you provide good-quality and carefully planned products with the customers’ needs in mind.

Promotional products are a great way to create brand awareness and market visibility for your business. There are many low-cost promotional items that can be mass produced and create far-reaching and memorable effects on your audience.