5 Possible Reasons Your Home Isn’t Selling

Selling a home is a huge undertaking. It is also not an easy decision to make. In most cases, a decision to sell a home is informed by some weighty considerations. Due to the considerable costs involved, it can sometimes be very difficult to get a buyer for your house. There are several reasons why you may have difficulty selling your home.

1. Your Agent Is Not Doing a Good Marketing Job

If you are having difficulty selling your home, perhaps you need to look for a new realtor. Your agent is most likely not effectively marketing your property. Promoting a home involves several marketing strategies. Having an effective marketing strategy starts with listing your property in a way that is visually appealing. You will need to take high-quality photos of your property.

A realtor should have an effective comprehensive marketing strategy for selling your home that includes the use of promotional videos and virtual tours, and marketing to razor-targeted potential buyers. The agent should also have a comprehensive digital marketing strategy that includes all the main social media networks such as Twitter, YouTube, and Facebook. It should also include targeted advertising and open house days.

2. Overpricing Your Home

Some agents get a little greedy when it comes to pricing a home. This is largely informed by a desire to increase their commission size. Your home should be appropriately priced based on the going market rates. A professional realtor will compare prices for other similar homes on sale in the same neighbourhood.

Always remember that a potential buyer is not looking at your home alone. What will tip the balance in favour of a buyer choosing your home besides the pricing is its size, location, condition, and other features. However, when a potential buyer comes across an outrageous list price, he or she is unlikely to care what extra value your home offers.

3. Your Home’s Presentation

It is not the responsibility of a buyer to visualize the potential and value of your home. Make sure you help them see this potential and value by clearly presenting and explaining the home to them. Keeping your home clean and uncluttered, and applying neutral clours and appropriate décor, can greatly improve the chances of selling your home quickly. You might want to bring to their attention any other information that may improve the value of your house in their eyes.

If your furniture and décor are outdated, you may want furniture rental for home staging to make your property look more appealing to potential buyers.

4. Your Home Smells Bad

A reeking smell may be a huge reason why buyers are ignoring your home. Any strong off-putting smell such as that emitted by smoke, pets, etc., can keep clients from appreciating the true value of your home. Be careful about applying new paint or carpet as these could also emit a strong odour due to the chemicals involved. If there is any odour in your home, get rid of it before potential clients start streaming in.

Keep your home properly aired and hire professional cleaners to thoroughly clean and air your carpets, drapes, and other upholstery. Using air fresheners to attempt to cover a bad smell will leave a buyer wondering if the smell is so bad that it cannot be removed any other way.

5. Inflexible Showings Timetable

Not letting a buyer view your house at their convenience diminishes the possibility of your house selling quickly. Always let buyers view your house at their convenience, not yours. Buyers view many homes before they settle on one. If you make viewing yours too difficult, they are likely to move on.

With the right marketing strategy and proper home maintenance, there is no reason why your home should not be one that gets snatched immediately after it hits the market.