5 Cost-Effective Ways to Make Your Packages Stand Out

Besides clinching an order, packaging the order and ensuring that it reaches the buyer in an agreeable condition is the next hurdle to surmount. Your goal is to make sure that the customer receives what he or she ordered in the expected condition. For this to happen, you need to package the product correctly to help it survive the journey from the warehouse to the buyer. Below are five cost-effective ways that will ensure your packages stand out.

1. Package It as a Gift

Gift packaging has been known to influence customer decisions when purchasing a product. It also influences customers to make return purchases of products under the same brand. This is especially true when packaging luxury products. Gift packaging a product influences customers’ perception of your brand and therefore increases the chances of them coming back for more. It also encourages them to spread the word around, which can only be good in terms of increased orders.

2. Use Inserts

Placing inserts inside your packaging can increase the chances of reorders, brand loyalty and word of mouth. You can print them cheaply in bulk. Inserts increase order size, word of mouth, customer loyalty, and more. They include business cards, postcards, handwritten notes, etc. For impact, use professionally designed inserts. They should be attractive and informative at the same time. Having inserts inside your packaging acts as free advertising for other products that the same customer could be interested in.

3. Unique Colour

Nothing brands more clearly than colour. That is why it has been in use for many years. Your packages could even feature your signature colour. Having your packing colours as close to your company brand as possible enhances brand recognition and makes your packaging stand out. Feature your brand colours outside and inside the packaging. The colours should however not be too overwhelming as to distract from the packaging and the product. Strike the right balance between a colour that complements the product and your brand, and the need for having a packaging that attracts the attention of potential customers.

4. Use Unique Materials

Using unique yet simple materials makes your packaging stand out. Since everyone else is going for luxe papers and fancy ribbons, your packaging will stick out like a sore thumb if you use unconventional packaging materials. As you do this, be as creative as you possibly can and your cheaply purchased commonplace materials could end up helping your product sell faster than other fancily packaged alternatives.

5. Use Stickers Strategically

The plainest packaging can come alive with the use of stickers strategically placed on the box. For instance, you can enliven a plain cardboard box with a sticker that also acts as tape to secure your packaging further. Stickers come in various designs and colour. The right sticker affixed to the appropriate package can add to the uniqueness of your product packaging and make it stand out on the shelves.

The first contact a potential customer has with your product is its packaging. This packaging should be attractive enough to arrest the attention of a fleeting glance since in most cases this is the only attention span your product will attract. Besides the appeal of the packaging, the durability of the packaging material is another consideration that should guide the choice of your packaging material. This ensures that your product arrives at its destination in the same state it left the warehouse.

Use of appropriate packaging supplies can greatly influence brand recognition and encourage word-of-mouth publicity. It also speaks volumes about the product. Potential customers interpret poor packaging to reflect the nature of the enclosed product. While damages to the packaging may not have affected the product, the recipient is likely to return it at your expense since this diminishes their trust for the product.