4 Ways to Save Money On Food Packaging

Businesses invest heavily in product packaging. This includes having attractive product labels that draw the attention of consumers. Packaging food items in clearly labelled airtight packaging come with many financial benefits. To minimize or eliminate the risk of food getting damaged, it is important to ascertain that a product’s packaging is leak-proof.

To avoid mishaps, most manufacturers use leak detection equipment to test airtight product packaging. A leak detection equipment, especially in food packaging, tests the efficacy of your packaging for leaks and other potential damages. There are different methods of leak detection, each of which is suited for one or other type of airtight packaging.

Having a leak detection equipment will save you money in a number of ways.

1. Minimizes Returns

A leak detection equipment’s primary role is to ensure that an airtight package is properly sealed before it leaves the warehouse. Unsealed or poorly-sealed packages can result in food getting spoilt. Other non-food items may need to be airtightly packed to prevent them from getting contaminated, among exposure to other potential dangers. Often, consumers have a right to return products that are not properly packed. A lost sale results in depressed profits. To avoid such occurrence, using a leak detection equipment helps to spot and address such issues before a product is shipped.

2. Enhances Customer Satisfaction

Happy customers contribute greatly to a company’s profits. When a customer is satisfied with a product or service, they are likely to order more in the future. They also become good ambassadors for your products and will probably recommend them to their families and friends. Considering that the definition of ‘friends’ has expanded to include social media friends, connections, and followers, having a satisfied customer extolling the benefits of your products on social media can greatly expand your reach.

However, if you have disgruntled customers ranting about how bad your products are to everyone in their circle of influence, this can hurt not only your sales but your company’s image as well.

3. Minimizes Liability

Faulty products can expose a company to punitive liability. For instance, if food gets spoilt due to poor packaging, a company may be held liable for the resultant damages such as customers getting sick as result of consuming the products. Such customers could sue your company for compensation to cover medical bills, lost income, pain and suffering, and other potential damages. This could get worse if a customer decides to file a class action lawsuit, which could get your company into deeper financial problems.

4. Your Products Last Longer

The expiry date on your product is basically what customers use to decide if your product is safe to buy. If your packaging is leaking, the food spoils faster than originally anticipated. In such circumstances, the expiry date on your product is irrelevant. The only option a customer has in such cases is to either throw away the product or return it for a refund. Even if they decide it’s not worth their time to return the faulty product, you can be sure they will not buy your products again. They will also influence many others not to as well. Broken trust is difficult to restore.

Besides being attractive and convenient, a product’s packaging should also be airtight and leak-proof. A c any leaks that need to be attended to before the products are shipped, not after. This has obvious financial benefits to a company as it minimizes product returns and liability. It also enhances customer loyalty. If a company does not use a leak detection equipment, sooner or later, a dissatisfied customer will be roaming the expansive social media universe bad-mouthing its products.